Thursday, 2 August 2018

Video Marketing

Video is the fastest growing type of online media for Promotion. Uploading videos to their own hosting server is time-consuming and expensive, and while embedding videos from third-party services simplifies things, you’ll often end up losing a lot of control over how the videos are displayed. In this blog we share some of the best ways to use video on your websites profitably.

What is Video Marketing?

Promote Your brand, product or service using video called Video Marketing. Video increase your search engine ranking, click-through rates, open rates and conversions. 

Why Use Video for Marketing?

You can use videos to define your brand or Service, to establish a presence within your market and to become memorable or sticky. Video transform static presentations into lively, engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. Video Increase the Value of Your Products. Videos help minimize the learning curve and simplify the process. 

Creating Your Own Videos: Make your own videos, because you have something specialized to present that no one else’s videos could do.  If you are selling a product, you’ll need to create your own video, because you have to show YOUR product. Creating videos is easier than ever with the introduction of products and services that focus on making the video production process as quick and painless as possible.
Here are some of the most popular video creation platforms right now:
Animoto : http://www.animoto.com
Shakr : http://www.shakr.com
Screen Recording : https://www.useloom.com/ 
Camtasia: https://discover.techsmith.com/camtasia-brand-desktop/

You Can also use downloadable apps and programs that come pre-installed on various operating systems, such as Windows Movie Maker, iMovie, or any one of thousands of apps and programs that allow you to make videos on whatever device you have. You can upload your videos to YouTube and other channels and direct traffic to your website or blog. 

Video Storage Services: 
You can host your own Video on Amazon S3, from Amazon Web Services, because the bandwidth is considerably cheaper than most hosting companies and it won’t slow your server down like it might if you hosted your own.
YouTube is  best choice for hosting videos, and it gives you the added option of being another marketing channel, too. YouTube is the second largest search engine (second to Google). Since YouTube has a lot of traffic, and videos also tend to rank very well in Google and other search engines, you can actually gain a lot of additional traffic just by hosting your videos there. YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Secrets of Successful Video Marketing

1. Centre it Around the Story, Not The Sale
2. Make it the Best 10 Seconds Ever
3. Lighten Up. Stop Being So Boring!
4. Optimise for Search – Tag it Up : When we comes to video for SEO, descriptions are everything. So firstly check your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles.
5. Educate & Prove Yourself: you can use video marketing to educate your audience. You can teach your customers how to use your product or service and provide useful tips on how to make the most of it. 

Video is no longer just for young people, or for tech websites, or for educational websites, or social media. Video has practical applications for nearly every type of online presence you can think of.

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