What is Social Media Optimization?

What is Social Media Optimization?

SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and Online Reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.
Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.
Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. SMO has to do with social networks and their growing importance to business. Social Media Optimization is the method of social activity that attract visitors to a website through an elevated search rank. We offer SMO Services in Lucknow at affordable rate and best work, give a chance to work on your Website or Brand.

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SEO vs. SMO

SEO vs. SMO

What is the Difference, and Why Should You Care?

SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

Online Marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

• Your company comes up early in search engine results,

• You’re mentioned or recommended by another person or website they visit, or

• They already know about your company and go looking for you

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social Media Optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

SEO

What is SEO?

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks. A number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website.

SEO TODAY

Following the Panda update, other search engines like Yahoo and Bing followed Google’s lead, and since then, search engines have continued to get better at delivering high-quality, contextually relevant search results. People, too, have become more savvy about asking for what they want. Voice and conversational search queries are more common and location-based insights have honed mobile search.

With 67 percent of the search market, Google remains king, and as search and discover tools like Knowledge Graph suggest, it’s getting increasingly more sophisticated at not only returning the richest query results, but also anticipating what someone will want to see next.

Content marketers that want to keep up need to ditch stilted practices, like worrying about how to rank for long-tail keyword phrases, and take a broader view of what’s important.

As Cyrus Shepard at Moz puts it, the difference today from years past is the shift from individual keywords to concepts: “If I search for ‘movie about tiger on boat’ Google will likely understand that I am asking about the movie Life of Pi, not about pages optimized for those specific keywords.”

When people share, like, engage with, and link to your pages from social channels, it tells search engines that those pages are ones people want to see.

Inbound links and brand buzz not only signal influence, but also suggests authority, which search engines have been working hard to establish about the content they serve up. Google Authorship is an increasingly valuable way for Google to gauge an author’s subject expertise and rank the content they produce for a site or blog accordingly. Linking pages and posts to an author’s Google+ profile shows that person’s credentials and can verify their topic authority, when set up correctly. If you find doing so confusing, you’re not alone, says Rick DeJarnette in his helpful guide for Search Engine Land. But don’t let that stop you. Pages showing Authorship markup increasingly show up at the top of search results. Bing, too, is apparently using LinkedIn to prove authorship integrity, as Sean Jackson points out in his OC/DC post. Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.

For a SEO Company in Lucknow

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What is an IVR and Benefits of Using One

We are all familiar with that lovely voice telling us to “Press 1 for Sales”, but many managers, entrepreneurs and CEOs don’t understand the value that this simple tool will bring to their company.
Interactive Voice Response (IVR) is a telephony menu system that enables identification, segmentation and routing of callers to the most appropriate agent within your team. It is a simple and effective and will significantly reduce costs and increase efficiency within any company.

IVRs allow you to:

Configure a personalized IVR Message and Prompts
IVRs allow you to record customized greetings, messages and prompts so that when your customers call your company, they will have a more personalized experience. “Press 1 for Sales” taken to a whole new level.

Use Pre-Recorded IVR Messages
If you prefer to not use your own voice on the IVR, you can use pre-recorded IVR messages. Professionalism made easy.

Collect Information About Your Callers
IVRs Collect Information about your customer’s needs and will transfer calls to the most appropriate agent or department depending on their IVR input. When calls are directed to agents using technology, the probability that the caller will be transferred to the wrong agent or department will be significantly reduced.

Automate Customer Support
IVRs allow your customers to solve their own problems and obtain the information they are searching for without speaking with an agent. Automated customer service made simple.

Prioritize Calls based on Value
IVRs allow you to prioritize calls based on the caller’s value. When a high-value customer calls, the IVR will route them to the agent who is most qualified to meet their needs. If all of your agents are busy, they will be directed to the front of the waiting queue. Your team will never lose a high-value customer due to poor customer service or a slow answer time.

Route The Caller To The Right Agent or Department
IVRs will route your callers to the most appropriate department or the agent that is most qualified to meet their needs.

Thrive With High Call Volumes
IVR systems allow companies to easily handle high call volumes. Callers will automatically be directed to the agent or department that is most capable of meeting their needs or will wait in a queue when all agents are busy. Some IVR systems allow the caller the option of having an agent return their call rather than wait in a queue.

Improve Your Company’s Image
Startups and smaller companies can use IVRs to make it appear that their company is larger than it actually is. If you only have a few people in your company, you can configure IVR prompts that allow callers to talk to sales, support, marketing or technical support, etc. Regardless of what department the caller choses, they will be routed to the person on your team assigned to answer all of the calls. With an IVR your customers will be impressed with your company’s professionalism.

For IVR Service Provider in Lucknow
Call Us: +91- 8181000018
or Visit: www.justklicks.com

Website Designing Company in Lucknow

You want to make a Website in Lucknow for your business presence on Internet. Firstly you need a Website Designing Company in Lucknow who make your website in your Budget. Before you start to compare web design Company, you also need to have what your overall goals for your website are figured out. Many web design companies specialize in different areas, so you should have a good idea of what you are looking for. This will allow you to make a better decision on a company that designs websites.

Website Designing Company in Lucknow

We are a Web Development Company in Lucknow, offer all Web Services in Lucknow at affordable rate. We have created hundreds of websites in different industries and we bring all of our expertise to help your. As Web Designing Company offers custom website design and development Services. A professional website for your small business can target more customers to your website. Good website for your business generates more sales for your business, target the customers in your area.

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