Wednesday, 30 November 2016

Why Blogging Is Important To Your Business?

Blog was initially used as a unique platform to share a person thoughts, feelings, opinions or experiences. Blog increase the number of relevant inbound links  Google has recently improved their algorithm to heavily focus on a website’s content and frequency of posts/updates. Therefore if a blog is well-managed, meaning regularly updated and based on relevant topics to your business, it will increase your website SEO. Company blog is gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field.

why your business should have a blog?

A Business Blog is important because it allows you to communicate with your customers. We are Best IT Company in Lucknow provide SEO Services, Online Marketing, FB promotion, Website Designing in your Budget. If you need Seo company in Lucknow Contact Us.

1- It allows you to make a more personal connection- A blog gives you the opportunity to connect with customers in a more personal and friendly way. A blog makes your business more personable and friendly.
2- You can establish yourself as an expert and earn people’s trust- You will be writing about things you are very knowledgeable about. you will be showing that you are an expert in your business, and you will build credibility and trust with others.
3- It is cost-effective marketing- A blog is one of the most cost-effective ways to market your business.
4- Searchers will find it easier to locate your site in the search engines- If you update your blog weekly, you will start getting more visitors from the search engines because a blog has content that is updated regularly, and this is what Google and other sites favor.
5- Promote your products and services with your blog- A blog is very useful for letting people know about sales. Blog simply focuses on what a customer wants, needs. Write your posts as though you were having a conversation with them.

Monday, 21 November 2016

SEO vs. content marketing


Search Engine Optimization should be a linchpin in any successful content marketing and resources that can help you keep your SEO efforts in top shape.

SEO and content marketing as partners, not opponents

You may have read about SEO vs. content marketing. IT Company that specialize in one or the other may benefit from creating distance between SEO and Content marketing. But this way of thinking can be detrimental to the success of your content.

Besides, as analysis of what makes content successful, Google cares about how expert, authoritative, and trustworthy the content is. If you stay focused on creating readable, high-quality content, your search rankings will naturally increase. With this in mind, stop wasting time wondering whether you should implement content marketing or SEO.

Audit your SEO

First step for improving your SEO is to audit your progress. In an IT industry with rapidly changing algorithms, “Re-evaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.” Check out her post for steps and tools to audit your SEO.

Use owned, paid, and earned media in SEO

Just as owned, paid, and earned media all factor into any good public relations and content marketing strategy, they can help content marketers navigate increasingly personalized search results.

Choose the Right keyword 

While keyword selection and optimization should take a back seat to creating high-quality content that your audience needs and wants, systematic keyword research will help improve the chances your epic content will reach those who will benefit most.

Optimize your content for your selected keywords

Once you’ve identified your target keywords, you have to be sure that your content is optimized for them. A helpful technique that can improve your page ranking for a specific keyword.

Combine SEO and social media 

To succeed in the world of semantic search, your social media and SEO efforts should complement each other.

Google Shares Best Practices For Indexable Progressive Web Apps!

Google has shared its best practices to make Progressive Web Apps(PWAs) indexable and linkable. “Every recommendation presented in this article is an existing best practice for indexability — regardless of whether you're building a Progressive Web App or a simple static website. Nonetheless, we have collated these best practices to provide a checklist to guide you”

Here are the best practices Google has suggested:

  • Make Your Content Crawlable
  • Provide Clean URLs
  • Specify Canonical URLs
  • Design for Multiple Devices
  • Develop Iteratively
  • Use Progressive Enhancement
  • Test with Search Console
  • Annotate with Structured Data
  • Annotate with Open Graph & Twitter Cards
  • Test with Multiple Browsers
  • Measure Page Load Performance

Is it Ok To Put Content Behind Tabs? Google Says “Yes”

In a question answered on Twitter, Google’s Gary Ilyes said, it’s ok to add tabbed content in mobile-first world and it will be given full-weight contrary to desktop content.

In the mobile-first world content hidden behind the “Read More” tabs will be given full weight by Google’s search engine crawlers, however this is either devalued or not indexed on desktop. Two years ago Google had said that content within tabs and click to expand might not be either ranked or indexed. John Mueller had said, “content within click to expand menus or tabs could be discounted as Google knows it is being hidden from users. As a result of this, the page may not be ranked for content by Google within those sections as it knows users do not view content by default.”
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