SEO vs. SMO

SEO vs. SMO

What is the Difference, and Why Should You Care?

SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

Online Marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:

• Your company comes up early in search engine results,

• You’re mentioned or recommended by another person or website they visit, or

• They already know about your company and go looking for you

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social Media Optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.