Friday, 31 August 2018

What is SEO and How it Works?

What is SEO and How it Works?

Search engine optimization (SEO) is often about making small modifications to parts of your website. SEO is of making your site better for search engines, really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer . One of the ways that you can rank higher is to create good, quality, unique content. Write articles around your products and what you do. Create a blog and write about time-keeping in general. Once you have got your content, and you’ve got your title and your meta-description tag, now comes the hard part. This is the real sweat-equity part: this is the link building. You have to build links to your website from relevant, highly authoritative pages, to prove to Google that you are an authoritative, trusted website. You should optimize your site to serve your users' needs.
We Share Some SEO tactics and strategies that will help you get more traffic from search engines.

  1. Keyword Research
  2. On-Page Optimization - Title, Meta Desciption, Body Content, Alt Attributes, URL Structure, Schema & Markup, Image Optmization, 
  3. Information Architecture & Internal Linking
  4. Link Building
  5. Technical SEO Issues
  6. SEO Result

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Thursday, 2 August 2018

Video Marketing

Video is the fastest growing type of online media for Promotion. Uploading videos to their own hosting server is time-consuming and expensive, and while embedding videos from third-party services simplifies things, you’ll often end up losing a lot of control over how the videos are displayed. In this blog we share some of the best ways to use video on your websites profitably.

What is Video Marketing?

Promote Your brand, product or service using video called Video Marketing. Video increase your search engine ranking, click-through rates, open rates and conversions. 

Why Use Video for Marketing?

You can use videos to define your brand or Service, to establish a presence within your market and to become memorable or sticky. Video transform static presentations into lively, engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. Video Increase the Value of Your Products. Videos help minimize the learning curve and simplify the process. 

Creating Your Own Videos: Make your own videos, because you have something specialized to present that no one else’s videos could do.  If you are selling a product, you’ll need to create your own video, because you have to show YOUR product. Creating videos is easier than ever with the introduction of products and services that focus on making the video production process as quick and painless as possible.
Here are some of the most popular video creation platforms right now:
Animoto :
Shakr :
Screen Recording : 

You Can also use downloadable apps and programs that come pre-installed on various operating systems, such as Windows Movie Maker, iMovie, or any one of thousands of apps and programs that allow you to make videos on whatever device you have. You can upload your videos to YouTube and other channels and direct traffic to your website or blog. 

Video Storage Services: 
You can host your own Video on Amazon S3, from Amazon Web Services, because the bandwidth is considerably cheaper than most hosting companies and it won’t slow your server down like it might if you hosted your own.
YouTube is  best choice for hosting videos, and it gives you the added option of being another marketing channel, too. YouTube is the second largest search engine (second to Google). Since YouTube has a lot of traffic, and videos also tend to rank very well in Google and other search engines, you can actually gain a lot of additional traffic just by hosting your videos there. YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

Secrets of Successful Video Marketing

1. Centre it Around the Story, Not The Sale
2. Make it the Best 10 Seconds Ever
3. Lighten Up. Stop Being So Boring!
4. Optimise for Search – Tag it Up : When we comes to video for SEO, descriptions are everything. So firstly check your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles.
5. Educate & Prove Yourself: you can use video marketing to educate your audience. You can teach your customers how to use your product or service and provide useful tips on how to make the most of it. 

Video is no longer just for young people, or for tech websites, or for educational websites, or social media. Video has practical applications for nearly every type of online presence you can think of.

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Friday, 27 July 2018

Google Algorithm Update

Google Algorithm Updates

Now's Day Digital World is more focused and competitive as well. For Achive a high search engine rankings and to maintain them, you look the Google SEO updates. For A better DA and high rankings in SERPs, You need to understand Google Latest Updates and related Procedures & optimize websites. Google has finally announced web pages’ loading speed a ranking factor. It’s even more important to sites that want to be mobile-friendly, since mobile users tend to close a slow-loading tab sooner than most. 

Latest Google SEO Updates & Algorithm

Read 6 Google SEO Updates & Algorithm Changes

1- Google Panda Update- Launch at 24 February 2011. Google Panda evaluates websites based on the quality of their content. Pages with high-quality content are rewarded with higher ranking positions, and vice versa.
Risk: Thin content, Low-quality content, Unhelpful, untrustworthy content, Duplicate text, Article spinning.

2- Google Penguin Update- Launch 24 April 2012. Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Penguin is completely automatic and will let its grip on your site when unnatural backlinks are no longer a factor. 
Risk: Spammy or irrelevant links; links with over-optimized anchor text, Buying links, Low quality of links

3- Google Hummingbird Update-  In 22 August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. Hummingbird helps Google better interpret search queries and provide results that match searcher intent. Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. 
Hummingbird aimed to improve search.
Risk: Keyword stuffing; low-quality content

4- Google Pigeon - Launch 24 July 2014. Google Pigeon algorithm enhances their distance and location tracking parameters in more result-oriented manner. Check quality directories and reach:
Risk: Poor on- and off-page SEO
Strengthen your ranking positions as you normally would with SEO:

  1. Create high-quality content related to your niche.
  2. Use keywords that include your location.
  3. Optimize your site for mobile devices.
  4. Build links from reputable sources.

Optimize for the local search algorithm, as well:

  1. Use text, images, and videos in your content that are strongly associated with your location.
  2. Create listings on business directories and Google My Business.
  3. Include NAP (name, address, phone number) citations in those listings and on your own site.
  4. Gain positive reviews and testimonials from your customers.
  5. Leverage structured data on your site’s pages.

5- Google Mobile-Friendly update (Mobilegeddon) - Launch 21 April 2015.  Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search. Go mobile and focus on speed and usability. 
Risk: Lack of a mobile version of the page; poor mobile usability, Responsive design, Loading speed, Image optimization, No excessive code

6- RankBrain - Launch 26 October 2015. RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries.
Risk: Lack of query-specific relevance features; shallow content; poor UX

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Wednesday, 17 January 2018

Off Page SEO Techniques for 2018

SEO Techniques for 2018

Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO. Proper On-page and Off-page optimization work will give a better position to your website in SERP. The above websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank).

ON-Page SEO:
It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.

Off-Page SEO:
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend.

1. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

2. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

3. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

4. Blog Directory Submission
Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

5. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

6. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

7. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

8. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

9. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

10. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

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