Saturday, 12 August 2017

What are DA and PA?

Domain Authority (DA) and Page Authority (PA) metrics provide useful information about your site position and sites of your competitors. These are scores that predict your site ranking success. They help you track your success and compare your site to sites of your competitors. The metrics were developed by Moz. Since Google stopped to display site’s PagePank, DA and PA are used by SEOs as number one metric to know how competitive a site is in Google.

Why Do You Need to Check Domain Authority and Page Authority of Your Site?

Factors that affect DA and PA
DA and PA metrics are almost dependent on the links pointing to your website. So, the first thing which you should pay attention to is link profile of your site. Links pointing to your website should contain relevant keywords and be from high-quality websites with high DA and PA.
It is essential to check Domain Authority and Page Authority from time to time to know if your site has links from low-quality, spam sites with a poor reputation.
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