Monday, 21 November 2016

SEO vs. content marketing


Search Engine Optimization should be a linchpin in any successful content marketing and resources that can help you keep your SEO efforts in top shape.

SEO and content marketing as partners, not opponents

You may have read about SEO vs. content marketing. IT Company that specialize in one or the other may benefit from creating distance between SEO and Content marketing. But this way of thinking can be detrimental to the success of your content.

Besides, as analysis of what makes content successful, Google cares about how expert, authoritative, and trustworthy the content is. If you stay focused on creating readable, high-quality content, your search rankings will naturally increase. With this in mind, stop wasting time wondering whether you should implement content marketing or SEO.

Audit your SEO

First step for improving your SEO is to audit your progress. In an IT industry with rapidly changing algorithms, “Re-evaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.” Check out her post for steps and tools to audit your SEO.

Use owned, paid, and earned media in SEO

Just as owned, paid, and earned media all factor into any good public relations and content marketing strategy, they can help content marketers navigate increasingly personalized search results.

Choose the Right keyword 

While keyword selection and optimization should take a back seat to creating high-quality content that your audience needs and wants, systematic keyword research will help improve the chances your epic content will reach those who will benefit most.

Optimize your content for your selected keywords

Once you’ve identified your target keywords, you have to be sure that your content is optimized for them. A helpful technique that can improve your page ranking for a specific keyword.

Combine SEO and social media 

To succeed in the world of semantic search, your social media and SEO efforts should complement each other.

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